We may sell advertising space both on our web pages as well as in any future print version to generate revenue. We may also allow commercial sponsorship to support the medical issues or supplements, subscriptions, seminars and conferences, as well as our international editions programme.

Articles and comments posted on this website do not undergo any prior peer or editorial review. We aim to publish all articles and comments submitted to us. However, we reserve the right to not publish, or remove from our website at any time following publication, any article or comment as judged suitable by us. Our advertisers have no control over published material under any circumstances. The contents on this website or those of any printed material published by us are in no way influenced by the funding source or advertisers.

All our advertisements will clearly identify the advertiser and the product or service being offered. Advertisements would be suitably identified as such both on the website and any printed material to prevent confusion with scientific material published on the website.

Acceptance of advertisements: We reserve the right to decline any advertisement or discontinue the publication of any advertisement previously approved. Our decision shall be final in this regard. We also reserve the right to amend this advertising policy, and any other policies, disclaimers, and terms and conditions governing the use of this website from time to time. Please follow these web pages to keep yourself updated. We want our advertisers to ensure that advertisements are not deceptive or misleading. Exaggerated or extravagantly worded copy should be avoided. Products or services advertised may or may not be related to the practice of medicine, medical education, or health care delivery. Advertisements should not be indecent or offensive in either text or artwork, or contain negative content of a personal, racial, ethnic, sexual orientation, or religious character. It is also the responsibility of individual advertisers/sponsors to ensure that the advertisements meet the relevant legal and ethical standards.

Users click on the advertising links on our website at their own risk. We do not endorse any claims made in the advertisements; nor do we take any liability for any harm they might suffer themselves or inflict on a third party by following these links. The use of such links would be bound by the terms and conditions of respective websites.

Decisions on the positioning of advertisements are made independently of decisions about the scientific content. The unlikely event of an advertisement for a product appearing next to an article or comment about the same product or condition will be entirely coincidental and should be treated as such.